Having spent many years working with small and midsized B2B and B2C organizations on their marketing and marketing communications strategies and plans, I believe I’ve got a good sense of the issues facing them. Generally, at the top of the list, is the lack of a real marketing plan. How is it possible that something […]
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Starting a business is tough.. no exaggeration. To start and run a business is both nerve-racking, petrifying.. and a dozen other emotions. It doesn’t matter if you are drafting the initial business plan, just opened the doors, or been around for awhile. Planning will alleviate much of the risk, but not all. You can’t control […]
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Have you ever thought of owning your own business? Most get discouraged just thinking about it. Will you be able to do this? If you fall under the category of dreamers then you think it will be easy. The truth is somewhere in the middle. I for one wanted to own my own business because […]
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