Online retailers earned a record $6.22 billion on Black Friday in 2018, according to Adobe Analytics. That’s an increase of nearly 23.6% from the prior year! A Black Friday email campaign is a great way to cash in on all this spending. However, with thousands of Black Friday emails to compete against, it can be […]

By some estimates, as much as 90% of the marketing content that’s created never gets used. There are plenty of reasons behind this shortcoming. Salespeople are busy. They may not have the time to sort through an endless marketing library when they have an engaged prospect on the line. Marketers contribute to content irrelevancy as […]

Do you know what the key to a successful blog is? A loyal community of readers.  No, not those one-off readers who visit your website, read a blog post and disappear. I mean, sure it’s great to attract as many readers as possible, but it’s a waste of an opportunity if you don’t know whether […]

You already know that content curation can empower not just your content marketing, but all of your marketing efforts across the board. Some of the biggest challenges that come with content curation include questions like: How can I find the right content to curate? What should be my content curation strategy? Can I curate content […]

The 5th Annual Creative Freelancer Conference, June 21-22 in Boston (early bird deadline is April 30!), is rapidly approaching. For today’s podcast interview, we have Marcia Hoeck, giving us a preview of her session, Skillful Communication with Clients.  Q: What’s the biggest mistake creatives make when communicating with clients?  Marcia: The biggest mistake is not […]